We decided to sell SnagIt when we realized how rapidly everybody in our company adopted it.

One person started using it for design documents, and within weeks, like wildfire everyone started to use it.

SnagIt was easy to budget, plus the 'bang for the buck' in this product is awesome.

All our software dev customers swore by it, and began to use it and it's big brother "Camtasia" every day, in unconventional and creative ways - showing customers how to operate software, creating help documentation, passing snippets of spreadsheets between people, grabbing art to use in Powerpoint presentations.

It turns confusing, boring technical communication into fun, clear, insight.

If your job involves communicating screen information by phone or e-mail, SnagIt will save you the cost of the product, the very first time you use it to explain something to a customer...try it, we're not kidding.

Here's a simple example of how 2 minutes with SnagIt saves I & A Research Inc staff 15-20 minutes on the phone.

Today we had a customer ask us how to set "Finish-To-Finish Dependencies" in our JCVGantt Pro 2 product. We e-mailed them this screenshot within 2 minutes:

Explaining over the phone to:

"Open the Task properties window, click the predecessors button, do you see an item under prdecessors? No... well try another one... found it? yes...oh good...so click where it says Finish-to-Start. Yes, we know you want Finish-to-Finish.."

...to an inexperienced computer user how to access a function that's not self-evident could take 15-20 minutes out of our customer care specialist's time.

With SnagIt, he can click SnagIt's big Red button, snap a shot of the dialog, add some arrows and text, click the "send by e-mail" function and the matter is solved.

In our business, a picture does say a thousand words because a single screenshot can save hours of back and forth misunderstanding.

There are many screen capture products on the market, but SnagIt is THE top of the class, period.

Three things - it's easy to use, it's loaded with functionality, and everything you do will always look polished.