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Emotion Simulation Technology | | |
 What do you mean by the "mathematics of
emotion"?
The mathematics we refer to is a mathematics for manipulating PAD (Pleasure-Arousal and Dominance) data
sets.
The theoretical rationale and experimental foundations for the PAD Emotional State Model have been detailed
by Mehrabian (1980, 1995b, 1997). The Model consists of three nearly
independent dimensions that are used to describe and measure emotional states (or feelings, affective
conditions): pleasure- displeasure, arousal-nonarousal, and dominance-submissiveness. "Pleasure-displeasure"
distinguishes the positive-negative affective quality of emotional states, "arousal-nonarousal"
refers to a combination of physical activity and
mental alertness, and "dominance-submissiveness" is defined in terms of control versus lack
of control.
Our system uses a scale of -100 to 100 for each of the three dimensions, and allows PAD values to be
averaged, summed, subtracted and otherwise manipulated in practical ways.
This page is copyable. Please send your questions and comments to emir@iaresearch.com. This document was updated 2/19/2001. You may copy the text on any page on our site that says "This page is copyable", for purposes of publication.
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