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Emotion Simulation Technology | | |
 Dr. Albert Mehrabian
Dr. Albert Mehrabian
Dr. Mehrabian is author of over 150 research publications and 13 books on theoretical models for description
and measurement of personality, temperament, psychopathology,
emotions, non-verbal communication, & environments or stimuli; man-environment relations; worker
satisfaction and productivity.
His PAD emotion scales are used worldwide and are considered the state-of-the art for analysis and description
of consumer emotional reactions to any product or service.
Albert Mehrabian came to psychology with B.S. and M.S. degrees in engineering from the Massachusetts
Institute of Technology. He received his Ph.D. from Clark University and in l964
commenced an extended career of teaching and research at the University of California, Los Angeles.
He currently devotes his time to research, writing, and consulting as Professor
Emeritus of Psychology, UCLA.
Professor Mehrabian is known for his pioneering work in the field of nonverbal communication (body language).
His experiments helped identify nonverbal and subtle ways in which one
conveys like-dislike, power and leadership, discomfort and insecurity, social attractiveness, or persuasiveness.
Communication and leadership trainers and political campaign managers
have often relied on these findings. Additional applications have led to methods for selecting personal
names that are conducive to a desirable impression profile (ethical-caring,
popular-fun, successful, masculine-feminine) and methods for selecting product, service, or company
names that enhance consumer appeal.
Dr. Mehrabian's background in engineering and natural science has provided him with a distinct approach
to his work in psychology. Knowing that it is impossible to test the validity of
ideas without measures, he has devoted much of his thirty-three years of research to the development
of psychological scales. His numerous psychometric scales are used both
nationally and internationally to help identify individuals with high levels of "emotional intelligence,"
or more precisely, those who are likely to succeed in various areas of life, high
achievers, individuals with strong social and communication skills, or those who have a high capacity
for empathy and emotional intelligence in intense person-oriented work.
Several of Dr. Mehrabian's measures are particularly suited for identifying prospective employees' potential
problems with depression, anxiety, somatization, panic disorder,
psychopathy, racism, hostility, or violence. Dr. Mehrabian's approach to these problems includes a unique
"opaque" (or camouflaged) system of measurement to obviate response
distortions by those tested. Other application of his work have helped identify optimum emotional characteristics
of top-level athletes and workers in high-stress situations and the
emotional climate at work that is conducive to high levels of worker morale and productivity.
Professor Mehrabian's major theoretical contributions include a three-dimensional mathematical model
for the precise and general description and measurement of emotions. His emotion
scales can be used to assess the emotional impact of a workplace, a specific packaging idea, an advertisement,
or a psychotropic drug. His parallel three-dimensional temperament
model is a comprehensive system for describing and measuring differences among individuals (e.g., emotional
intelligence, extroversion, achievement, empathy, depression, hostility,
cooperativeness).
Albert Mehrabian has served as consulting editor to Sociometry, Journal of Nonverbal Behavior, and Journal
of Personality and Social Psychology. He is currently consulting editor of
Journal of Psychology and is a frequent contributor to psychological journals and has authored a large
number of books and scientific articles. His books include "Tactics of Social
Influence," "Silent Messages," "Nonverbal Communication," "Public Places
and Private Spaces," "Basic Dimensions for a General Psychological Theory," "Eating
Characteristics and
Temperament," "Your Inner Path to Investment Success: Insights into the Psychology of Investing,"
and "The Name Game: The Decision that Lasts a Lifetime."
This page is copyable. Please send your questions and comments to emir@iaresearch.com. This document was updated 2/19/2001. You may copy the text on any page on our site that says "This page is copyable", for purposes of publication.
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